Public Relations Specialist

Public Relations Specialist POSITION IN-OFFICE in SPRINGFIELD, MA Less than 25 miles from Hartford, CT The primary function of this job is establishing and maintaining relationships with members of the media by writing and pitching press releases and other media communications following AP Style, responding to requests for information, and coaching client representatives in the correct way of communicating with the public and the media.
Other aspects include but are not limited to: crafting compelling copy for various marketing pieces such as blogs, web content, and other digital/social campaigns as well.
The most successful candidates will possess the ability to be persistent and assertive in achieving results, and do so by having exemplary interpersonal skills, excellent written and verbal communication skills, and the ability to work independently.
CORE RESPONSIBILITIES Pitch reporters and editors across print, broadcast, and online (locally, nationally, and internationally) to interest them in covering clients’ stories Conduct background research for clients including news topics and journalist interests to support pitches; maintain media distribution lists and use media tools to distribute and manage pitches Produce copy for a variety of executions including press releases, company listings, case studies, website copy, blogs, social media posts and digital communications incorporating best practices for search engine optimization (SEO) ABOUT YOU Bachelor’s degree in public relations, journalism, advertising, marketing, business, communications or a related field 3-5 years minimum relevant experience Proven ability to pitch to members of the media, running campaigns that deliver measurable results Creativity in securing coverage and buzz with traditional outlets Demonstrate writing excellence when crafting press releases, blog posts, and advertising copy Deadline-oriented, with great follow-up skills Understanding of social media and solid experience working with bloggers Responds well under pressure with strict time limits Fantastic interpersonal skills, team-player Ability to channel feedback into opportunities for professional development Hiring Requirements: Bachelor’s degree in communications business administration, marketing/advertising, or related field Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) AP Style Market Mentors is a full-service marketing agency.
We strive every day to be among the ranks of world-class professionals and leaders, and that is why every team member must complete the Performance Dynamics Program.
If you think you’ve got what it takes to be one of the best, we want to hear from you! Candidates must also submit writing samples and coverage that they have garnered.
Only those candidates that provide a cover letter, resume, and a minimum of three writing samples of their own work will be considered.
Market Mentors, LLC.
155 Brookdale Drive, Springfield, MA 01104 Great benefits include PTO, health, life, and 401(k).
Fun and creative working environment.
EOE