The Creative Services Director is responsible for developing and leading the overall marketing strategy of the station, and for designing the promotions that will achieve the objectives of that strategy.
Provides leadership for the promotions team
Makes decisions regarding hiring, evaluation, promotion and termination of employees
Develops and executes promotions strategies to enhance station competitiveness
Manages recruitment and development of talented promotions team members
Prepares budgets and approves budget expenditures
Plans and directs staffing, training, and performance evaluations to develop and control promotions programs
Plans, executes and tracks promotional events and contests that take place on-air, online and on-site
Manages and lead station's public affairs strategies
Coordinates with outside organizations and community leaders
Tracks and organizes stations public affairs efforts
Performs other duties as assigned
Requirements & Skills:
Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
Fluency in English
Excellent communication skills, both oral and written
Minimum five years’ experience in media
Valid driver’s license with an acceptable driving record
Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance
Experience establishing long-range objectives and specifying the strategies and actions to achieve them
Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
Proficiency with computers, telephones, copiers, scanners, and other office equipment
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